In the late 1980s, Southwestern Bell employees who were graduates of Leadership Texas were transferred to St. Louis, Missouri. These women unsuccessfully looked for a program similar to Leadership Texas and decided to start a comparable program in Missouri. Southwestern Bell-St. Louis became the lead corporation for this newly founded leadership program. The program was organized and the first Board of Directors included women from a variety of Missouri based corporations. Today the board of directors is comprised of leaders from small business, corporations, the public sector and nonprofits.
A Greater Missouri Woman is recognized as accomplished in her field of endeavor. The maturity and professionalism realized by reaching her level of success are demonstrated by her leadership, civic contributions and ability to inspire and support others. She is intellectually curious, interacts well with others, and while passionate in her beliefs, is open-minded when confronted with new points of view. She is committed to a life of learning and personal growth.